A continuaci?n, este proyecto pretende presentar un modelo de negocio que ofrezca al mercado una empresa dedicada a la confecci?n y comercializaci?n de ropa femenina mediante la renovaci?n de prendas de vestir en la ciudad de Ibagu?, cuyo objetivo es brindarles a las mujeres latinas una alternativa a lo denominado ?fast fashion?, por medio de la moda sostenible, la cual reduce la contaminaci?n generada en la fabricaci?n de los textiles. Dicho plan de negocios se realiza utilizando la investigaci?n descriptiva que nos evidenciar? la viabilidad del proyecto, el cual debe ser din?mico y sostenible. Igualmente, en el desarrollo del trabajo se describen las diferentes variables externas que afectan a la creaci?n de una nueva compa??a, adem?s de especificar la plataforma estrat?gica y el marketing mix que guiar? a la empresa a la obtenci?n de los objetivos.Next, this project aims to present a profitable business model that offers the market a company dedicated to the manufacture and commercialization of women's clothing through the renewal of clothing in the city of Ibagu?, whose objective is to provide Latin women with an alternative to what is called "fast fashion", through sustainable fashion, which reduces the pollution generated in the manufacture of textiles. Said business plan is carried out using descriptive research that will show us the viability of the project, which must be dynamic and sustainable. Likewise, in the development of the work, the different external variables that affect the creation of a new company are described, in addition to specifying the strategic platform and the marketing mix that will guide the company to achieve its objectives.