Los productos verdes son aquellos bienes que buscan proteger al medio ambiente y al ser humano, creados bajo la implementaci?n de procesos, t?cnicas y m?todos, que corroboran a la conservaci?n del entorno. El proyecto estuvo enmarcado en el tipo de investigaci?n con enfoque cualitativo y alcance exploratorio, debido a que el objetivo principal de la investigaci?n es examinar el tema de productos y negocios verdes. Por esta raz?n se investigaron las pr?cticas ambientales puestas en pr?ctica por 5 empresas multinacionales que ofertan bienes de consumo. La informaci?n se obtuvo de informes de sostenibilidad, boletines, art?culos de prensa, entre otros. Seguidamente se analizaron y categorizaron las pr?cticas de acuerdo a su impacto ambiental y al recurso que conservan.Green products are those goods that seek to protect the environment and the human being, created under the implementation of processes, techniques, and methods that corroborate the conservation of the environment. The project was framed in the type of research with a qualitative approach and exploratory scope, because the main objective of the research is to examine the issue of green products and businesses. For this reason, the environmental practices put into practice by 5 multinational companies that offer consumer goods were investigated. The information was obtained from sustainability reports, bulletins, press articles, among others. Next, the practices were analyzed and categorized according to their environmental impact and the resource they conserve.