Co-creation and Curation of Contents: An Indissoluble Relationship?
Registro en:
Sixto García, J; Escandón Montenegro, P y Luchessi, L. "Co-creation and Curation of Contents: An Indissoluble Relationship?", en Vázquez-Herrero, J; Silva-Rodríguez, A; Negreira-Rey, MC; Toural-Bran, C y López-García, X Editors. (2022) Total Journalism Models, Techniques and Challenges. Springer Nature. Switzerland
978-3-030-88028-6
Autor
Sixto-García, José
Escandón Montenegro, Pablo
Luchessi, Lila
Institución
Resumen
Fil: Sixto- García, José. Universidade de Santiago de Compostela, Santiago de Compostela, Spain Fil: Escandón Montenegro, Pablo. Simón Bolívar Andean University of Ecuador, Quito, Ecuador Fil: Luchessi, Lila. Universidad Nacional de Río Negro. Instituto de Investigación en Políticas Públicas y Gobierno. Río Negro. Argentina From the popularization of co-creation as a marketing strategy that enables the generation of joint activities between organizations and users, this phenomenon is explored in the media, especially in digital native ones. Co-creation allows the participation of the public in the ideation, development and marketing of journalistic
products, but for this situation to continue guaranteeing the right of citizens to receive truthful information, it is essential to cure content. How the media filters information produced by audiences, how journalistic and non-journalistic products differ and how co-creation could affect misinformation are some of the questions answered in this chapter.