masterThesis
Direccionamiento estratégico de la empresa Smart Plastic & Bricks
Fecha
2022Registro en:
658.401 S211
Autor
Sánchez Moreno, Jeny Carolina
Institución
Resumen
The present work exposes the design of a strategic direction model, to achieve the company's organizational of the company Smart Plastic & Bricks S.A.S, located in the city of Medellin and recently created; whose main objective is the innovative production or industrial plastic implements, made from recyclable plastic. The creation of the company arises from the
environmental problem by the daily accumulation worldwide of million tons of unusable plastic, which in turn are, big environmental polluters and also for the conviction of seeing in this type of industry a great opportunity to obtain monetary income. The development of this work arises when observing the absence of a strategic plan at the organizational level and the lack of a business vision and projection with clear short and long - term objectives.
The methodology used was based on a detailed analysis of all the information necessary for the study, obtained from several tools proposed by several expert authors on the subject, and according to the results obtained two business strategies and the action plan to carry them out were proposed, with their respective indicators and initiatives.