Estudio de prefactibilidad para la creación de una empresa de limpieza y desinfección en Medellín, Colombia

Abstract

The objective of the present degree work is to analyze the pre-feasibility of creating a cleaning and disinfection company in the city of Medellín, through the implementation of the methodology for the preparation and evaluation of Onudi projects, for which a project investment through the detailed analysis of seven studies: sectoral, market, technical, organizational, legal, environmental, financial and risk analysis was developed. The results obtained in each study was framed by the significant changes in consumption habits after the covid-19 pandemic, which was experience worldwide from March 2019 to mid-2020. These changes included habits related to improvements in health and well-being, as well as in consumer promotion channels, where digital transformation forced companies to reinvent themselves to reach their customers through e-commerce. Teleworking allowed for greater connectivity between companies during this isolated period, which led to people spending more time in their homes, so families were encouraged to increase the consumption of cleaning products and to contract cleaning and disinfection services. This habit continued after overcoming the health crisis. In the case of Colombia, companies implemented biosafety protocols according to their economic activity, required by the Ministry of Health and Social Protection, which led to an increase in contracting with companies specialized in this field, to comply the required standards and protocols required to resume the face-to-face attendance. The previous panorama allowed an increase in the creation of cleaning service companies in the country, to satisfy not only the current demand in homes, but also in the business environment under new quality and service standards, key points that were taken into account throughout this investigation. Based on the previous studies and in a risk analysis, it is concluded that it is a low-risk project for the investor which makes it viable to execute the project.