De Somondoco pa´Sumerce. Consolidación y promoción del turismo cultural y religioso por medio de la planeación estratégica del modelo de gestión, fortaleciendo la identidad y tradiciones campesinas en Somondoco, Valle de Tenza, Boyacá.

Abstract

Somondoco is a municipality located on the Andes mountain range, in the east of Boyacá and is part of the Tenza Valley, the legacy of this municipality is indigenous, coming from the Chibcha family, Muisca dialect. It is approximately 136 km from Tunja. It limits to the east with Almeida, to the west with Guayatá, to the north with Guateque and Sutatenza and to the south with Ubalá Cundinamarca. At present, Somondoco has a total area of ​​7,100 hectares, equivalent to 3% of the department's total; where the urban area covers 22.81 hectares and the remaining 7,077.19 are part of the rural area (Alcaldía Municipal Somondoco Boyacá, 2020) . This project is based on a preliminary investigation entitled: "Design of the cultural and religious ecotourism system for Somondoco, through a positioning strategy as a tourist destination and productive environmental business consolidation of the municipality, Valle de Tenza, Boyacá", research carried out in the group of Choc Izone research, enrolled in the line of sustainable habits and lifestyles, academic production of the Master's Degree in Business and Environmental Management at El Bosque University. Rico, M. and Gomez, J. (2022). Giving continuity to the research process, from the Master's Degree in Cultural Management, from El Rosario University, I intend to make an approach from cultural management to the evaluation and monitoring indicators identified in the strategic management of the project, integrating previous knowledge, to make an analysis of the cultural and religious model proposed for the development of tourism management in the municipality of Somondoco. The methodology used is based on the qualitative method, under the phenomenological study and ethnographic research. Finally, the analysis of this project will emphasize the strategic and operational management plan to consolidate a strategy around a system of evaluation and monitoring of the proposed indicators.