Plan de marketing digital para la empresa Solutions Vega T S.A.S.

Abstract

Currently, we live in a world surrounded by change and new experiences where companies have seen themselves in the need to constantly evolve, looking for new ways to generate connection and interaction with their customers. Digitalization is vital for the longterm survival of any company. For this reason, it can be stated that the company Solution Vega T S.A.S does not have a digital strategy, where it will help to new customers, recognition and greater interaction with current customers, with the aim of potentializing small, medium and large companies, making the correct use of digital strategies, since the creation of the website and presence in social networks constantly, will cause you to enter the digital world and thus their recognition for their niche market, giving the organization the duty to establish, position and communicate effectively the values of their brand and which digital platforms will use to expand their market and generate new potential customers. In this degree work document contains the defined digital strategy for the marketing and advertising company for the company Solution Vega T S.A.S, with the aim of generating greater visualization towards new buyers and attractiveness towards the company’s current customers. For this was created a website, inclusion in social networks, specifically Facebook, Instagram and LinkedIn, which were almost null and ads on the internet to generate a greater positioning and recognition of the company.