Plan estratégico para una empresa comercializadora de plástico ubicada en la ciudad de Cuenca, periodo 2023-2028

Abstract

The current integrative project was proposed because the owner of the company CP had identified the need to reformulate the mission, vision and the creation of institutional values, in order to have a clearer horizon of where to go in the future, in addition to convey this new philosophy to its employees and thus achieve a greater sense of belonging, so an intervention was conducted through workshops with all members of the company, in order to meet this need. In addition, an internal and external analysis was carried out, which contributed to the formulation of strategies, by taking advantage of the strengths and opportunities to reduce weaknesses and defend against threats, likewise, different strategic matrices were analyzed and developed to facilitate the development of the strategic plan and the formulation of its value proposition. For the execution of certain strategies, the 2023 annual operating plan was elaborated, which includes a tentative schedule, resources, budget, person in charge, indicator, measurement time and evidence for the fulfillment of their respective actions. Finally, the conclusions and recommendations of the integrating project were drawn, where a brief professional opinion on the findings was made, as well as several suggestions for the improvement and growth of the company.