With this paper is to determine the functioning of housing demand at the micro level of Ecuadorian households, the econometric model used in the empirical analysis is the specific discrete choice logit model for multiple choices as a result of decision between rent or purchase a housing. In a first stage performed two regressions using the hedonic price methodology for both rental prices to purchase prices due to the absence of this information Subsequently, these two variables are introduced into a multinomial regression aimed at identifying which aspects weigh more or less when a household faces the decision to rent or buy a home. The database used for research is the latest survey of living conditions (CVD 2005-2006) provided by the INEC (Ecuadorian Institute of Statistics and Censuses).