Frente a los cambios experimentados en la mentalidad latinoamericana durante principios del siglo XXI, es pertinente analizar las implicaciones del pensamiento decolonial sobre los términos cultura e interculturalidad. El presente artículo, desde un enfoque hermenéutico y considerando los estudios de la cultura, reflexiona acerca de los términos cultura, comunicación digital e interculturalidad analizados desde el contexto de la parroquia Chongón ubicada en Ecuador. Se utilizó una metodología de tipo exploratoria no experimental a partir de una revisión bibliográfica con teoría fundamentada. En primer lugar, se exploró la definición de cultura a través de un análisis interdisciplinario con énfasis en la antropología para identificar las repercusiones que han tenido las acepciones del término cultura sobre América Latina. Posteriormente, se enfocó en los conceptos: comunicación digital e interculturalidad. Como conclusiones parciales, se analiza que las representaciones de la comunicación digital a partir del diálogo entre culturas (dinámicas de la interculturalidad) emergen como mecanismo crítico para el rescate de los pueblos y las comunidades ancestrales a partir del hibridismo cultural suscitado en el territorio Chongón.Palabras clave: Cultura; comunicación digital, interculturalidad, hibridación cultural. ABSTRACT According to the changes experienced in the Latin American during the early 21st century, it is pertinent to analyze the implications of decolonial thought on the terms culture and interculturality. The present article, from a hermeneutic approach and considering cultural studies, reflects on the terms culture, digital communication and interculturality, analyzed from the context of Chongón parish located in Ecuador. A non-experimental exploratory type methodology was used from a bibliographic review with grounded theory. First, the definition of culture was explored through an interdisciplinary analysis with an emphasis on anthropology to identify the repercussions that the meanings of the term culture have had on Latin America. Later, it is focused on the concepts: digital communication and interculturality. As partial conclusions, it is analyzed that the representations of digital communication from the dialogue between cultures (dynamics of interculturality) emerge as a critical mechanism for the rescue of ancient peoples and communities from the cultural hybridism provoked in the Chongón territory.Keywords: Cultural; digital communication; interculturality; cultural hybridism. Información del manuscrito:Fecha de recepción: 29 de julio de 2020Fecha de aceptación: 30 de septiembre de 2020Fecha de publicación: 09 de enero de 2021According to the changes experienced in the Latin American during the early 21st century, it is pertinent to analyze the implications of decolonial thought on the terms culture and interculturality. The present article, from a hermeneutic approach and considering cultural studies, reflects on the terms culture, digital communication and interculturality, analyzed from the context of Chongón parish located in Ecuador. A non-experimental exploratory type methodology was used from a bibliographic review with grounded theory. First, the definition of culture was explored through an interdisciplinary analysis with an emphasis on anthropology to identify the repercussions that the meanings of the term culture have had on Latin America. Later, it is focused on the concepts: digital communication and interculturality. As partial conclusions, it is analyzed that the representations of digital communication from the dialogue between cultures (dynamics of interculturality) emerge as a critical mechanism for the rescue of ancient peoples and communities from the cultural hybridism provoked in the Chongón territory.Keywords: Cultural; digital communication; interculturality; cultural hybridism.