Over time, students stimulate the higher level of comprehensive educational training, which are predisposed to knowledge in journalism towards entrepreneurship, so that it is a great alternative job choice to work in citizenship. However, it is considered necessary in the entrepreneurship in the students during the training, in which, the UTB-Quevedo Extension, exercises its structures in the innovation of the educational model from the beginning, thus marking a new dynamic and fostering in the new strategies for the student. For this, a survey was proposed whose objective is to analyze journalistic undertakings and their incidence in the comprehensive training of students of the Social Communication Career of the Technical University of Babahoyo Extension Quevedo, an observational, qualitative and quantitative study was developed with a total of 292 participating students of higher academic level, with teaching efficiency. If we see the increasingly entrepreneurial good attitudes among future journalists.Over time, students stimulate the higher level of comprehensive educational training, which are predisposed to knowledge in journalism towards entrepreneurship, so that it is a great alternative job choice to work in citizenship. However, it is considered necessary in the entrepreneurship in the students during the training, in which, the UTB-Quevedo Extension, exercises its structures in the innovation of the educational model from the beginning, thus marking a new dynamic and fostering in the new strategies for the student. For this, a survey was proposed whose objective is to analyze journalistic undertakings and their incidence in the comprehensive training of students of the Social Communication Career of the Technical University of Babahoyo Extension Quevedo, an observational, qualitative and quantitative study was developed with a total of 292 participating students of higher academic level, with teaching efficiency. If we see the increasingly entrepreneurial good attitudes among future journalists.En el trascurso del tiempo los alumnos estimulan el nivel superior de la formación integral educativas, que están en predisposición del conocimiento en el periodismo hacia el emprendimiento, a fin, de que es una gran elección laboral alternativa al trabajo en la ciudadanía. Sin embargo, se considera necesario en el emprendimiento en los estudiantes durante la formación, en la cual, la UTB-Extensión Quevedo, ejerce sus estructuras en la innovación del modelo educativo desde un principio, así marca una nueva dinámica y fomentación en las nuevas estrategias para el estudiante. Para esto se planteó una encuesta cuyo objetivo es analizar los emprendimientos periodísticos y su incidencia en la formación integral de los estudiantes de la Carrera Comunicación Social de la Universidad Técnica de Babahoyo Extensión Quevedo, se desarrolló un estudio observacional, cualitativo y cuantitativo con un total de 292 estudiantes partícipes de nivel superior académico, con una eficiencia de enseñanza. Si vemos las buenas actitudes cada vez más emprendedores entre los futuros periodísticos.