This case study corresponds to the graduation corresponding to the degree in Tourism, its objective is to analyze the typologies of the tourist of the canton of Urdaneta, through the result of the digital survey that was carried out on the tourists of said canton, it was also carried out the creation of a technical file that allows visualizing the characteristics of the tourist profile. The information presented in the following case study, about the certain segmentation that visits the Urdaneta canton, is not currently valid, for this reason, the present investigation would be essential for the creation of projects that are aimed at these groups and to be able to progress touristically the canton around the characteristics of the tourist profile.This case study corresponds to the graduation corresponding to the degree in Tourism, its objective is to analyze the typologies of the tourist of the canton of Urdaneta, through the result of the digital survey that was carried out on the tourists of said canton, it was also carried out the creation of a technical file that allows visualizing the characteristics of the tourist profile. The information presented in the following case study, about the certain segmentation that visits the Urdaneta canton, is not currently valid, for this reason, the present investigation would be essential for the creation of projects that are aimed at these groups and to be able to progress touristically the canton around the characteristics of the tourist profile.Este estudio de caso corresponde a la graduación correspondiente a la carrera de licenciatura en Turismo, tiene como objetivo analizar las tipologías del turista del cantón de Urdaneta, mediante el resultado de la encuesta digital que se realizó a los turistas de dicho cantón, también se realizó la creación de una ficha técnica que permita visualizar las características del perfil del turista. La información presentada en el siguiente estudio de caso, acerca de la determinada segmentación que visita el cantón Urdaneta, no se encuentra vigente en la actualidad, por este motivo, la presente investigación sería fundamental para la creación de proyectos que vayan dirigidos a estos grupos y para poder progresar turísticamente el cantón en torno a las características del perfil turístico.