The present work was carried out in order to analyze and know how culture influences ethnotourism since, as time goes by, the customs and traditions of a village or communal region are becoming denigrated, and all this is due to the changes arising in today's society. In addition, we will use the types of silver research to develop this work and obtain the results proposed in the development, for this, we will implement the following methodology (Exploratory and Descriptive) the same that allowed us to describe and establish our object of study. Therefore, it was complemented with theories and authors who have carried out studies on ethno tourism and montubia culture, at the local, national and international level, as well as information was collected from professionals in the field of the proposed issue, which allowed establishing Vinces despite If it is a small city, it has a great knowledge in culture and tradition that, despite the circumstances and changes of today's society, remain in forceThe present work was carried out in order to analyze and know how culture influences ethnotourism since, as time goes by, the customs and traditions of a village or communal region are becoming denigrated, and all this is due to the changes arising in today's society. In addition, we will use the types of silver research to develop this work and obtain the results proposed in the development, for this, we will implement the following methodology (Exploratory and Descriptive) the same that allowed us to describe and establish our object of study. Therefore, it was complemented with theories and authors who have carried out studies on ethno tourism and montubia culture, at the local, national and international level, as well as information was collected from professionals in the field of the proposed issue, which allowed establishing Vinces despite If it is a small city, it has a great knowledge in culture and tradition that, despite the circumstances and changes of today's society, remain in forceEl presente trabajo se lo realizó con el fin de analizar y saber cómo la cultura influye en el etnoturismo ya que con el pasar de los tiempos las costumbres y tradiciones de una zona región pueblo o comuna se van denigrando, y todo esto se debe a los cambios surgidos en la sociedad actual. Además, utilizaremos los tipos de investigación plateados para desarrollar el presente trabajo y obtener los resultados propuestos en el desarrollo, para ello implementaremos la siguiente metodología (Exploratoria y Descriptiva) las mismas que nos permitieron describir y establecer nuestro objeto de estudio. Por ende, se complementó con teorías y autores que han realizados estudios sobre el etnoturismo y cultura montubia, a nivel local, nacional e internacional, así como se recaudó información a profesionales en la rama del tema planteado, lo que permitió establecer que Vinces a pesar de ser una ciudad pequeña posee un gran conocimiento en cultura y tradición que a pesar de las circunstancias y los cambios de la sociedad actual se mantienen vigentes.