Traditional media have been part of society for a long time, setting a separate point from what is today the digital news pages, which despite facilitating the distribution of news, although it has also been a blow to the press since misinformation has limited the circulation of newspapers thus reducing their readership. Through the present case study, in which the quantitative, descriptive method was implemented in order to analyze which are the factors used by the newspapers El Rio - La Hora as a traditional medium for their preference in the Babahoyo song citizenship. The procedure for the study of the research that was used is the spontaneous survey in which it revealed that these newspapers follow a regime of factors that make it attractive for the consumption of information, since they accurately detail the events. El Rio - La Hora, have chosen to venture into the construction of a digital page, but it has not borne fruit since these media are governed by the fact that they still have readers who appreciate the daily and traditional newsrooms, who prefer to feel their product in which they have proof of each one of the events that occurred in the cantón.Traditional media have been part of society for a long time, setting a separate point from what is today the digital news pages, which despite facilitating the distribution of news, although it has also been a blow to the press since misinformation has limited the circulation of newspapers thus reducing their readership. Through the present case study, in which the quantitative, descriptive method was implemented in order to analyze which are the factors used by the newspapers El Rio - La Hora as a traditional medium for their preference in the Babahoyo song citizenship. The procedure for the study of the research that was used is the spontaneous survey in which it revealed that these newspapers follow a regime of factors that make it attractive for the consumption of information, since they accurately detail the events. El Rio - La Hora, have chosen to venture into the construction of a digital page, but it has not borne fruit since these media are governed by the fact that they still have readers who appreciate the daily and traditional newsrooms, who prefer to feel their product in which they have proof of each one of the events that occurred in the cantón.Los medios tradicionales han formado parte de la sociedad desde hace mucho tiempo marcando un punto aparte, de lo que es hoy en día las páginas informativas digitales, que a pesar de que han facilitado la distribución de las noticias, aunque también ha sido un golpe para la prensa ya que la desinformación ha limitado los tirajes de los periódicos reduciendo así sus lectores. Mediante el presente caso de estudio, en el cual se implementó el método cuantitativo, descriptivo con el fin de analizar cuáles son los factores que utilizan los diarios El Rio – La Hora como medio tradicional para su predilección en la ciudadanía del canto Babahoyo. El procedimiento para el estudio de la investigación al que se recurrió es la encuesta espontánea en el cual dio a conocer que dichos diarios, siguen un régimen de factores que lo hacen atractivo para el consumo de información, puesto que detallan los sucesos con veracidad. El Rio – La Hora, han optado por incursionar en la edificación de una página digital, pero no ha dado fruto puesto que esto medios se rigen a que aún tienen lectores que aprecian las redacciones diarias y tradicionales, que prefieren palpar su producto en el cual tienen constancia de cada uno de los sucesos ocurridos en el cantón.