The development of the case study is aimed at describing the ancestral montuvian knowledge "Sobanderismo" to promote it as a cultural attraction of ethno-tourism, today in the Province of Los Ríos there are some places that still carry out this activity maintain this tradition that has been taught from their ancestors, these sites will also be made known to national and foreign tourists so that they can visit it. The results achieved from the project through the interviews and the registration form made it known that the Sobanderos would be willing to create an association so that national and foreign tourists can learn these montuvian cultural practices and thus ethno-tourism can be promoted. Through the information obtained, such as the definition of sobanderism, it will be possible to obtain a clearer way of what this ancestral practice consists of and where this activity occurs in the province of Los Ríos so that tourists visit the places and thus have a national tourist influx. and extracted.The development of the case study is aimed at describing the ancestral montuvian knowledge "Sobanderismo" to promote it as a cultural attraction of ethno-tourism, today in the Province of Los Ríos there are some places that still carry out this activity maintain this tradition that has been taught from their ancestors, these sites will also be made known to national and foreign tourists so that they can visit it. The results achieved from the project through the interviews and the registration form made it known that the Sobanderos would be willing to create an association so that national and foreign tourists can learn these montuvian cultural practices and thus ethno-tourism can be promoted. Through the information obtained, such as the definition of sobanderism, it will be possible to obtain a clearer way of what this ancestral practice consists of and where this activity occurs in the province of Los Ríos so that tourists visit the places and thus have a national tourist influx. and extracted.El desarrollo del estudio de caso se orienta a describir el saber ancestral montuvio “Sobanderismo” para promocionarlo como atractivo cultural del etnoturismo, hoy en día en la Provincia de Los Ríos existe algunos lugares que aún realizan esta actividad manteniendo esta tradición que se ha venido enseñando desde sus antepasados además se dará a conocer estos sitios a los turistas nacionales y extranjero para que lo visiten. Los resultados alcanzados del proyecto mediante las entrevistas y la ficha de registro lograron dar a conocer que los sobanderos estarían dispuesto a crear una asociación para que el turista nacional y extranjero puedan aprender estas prácticas culturales montuvias y así se puede promocionar el etnoturismo. Por medio de la información obtenida como la definición de sobanderismo se podrá obtener una forma más clara en que consiste esta práctica ancestral y donde se da esta actividad en la provincia de Los Ríos para que el turista visite los lugares y así tener una afluencia turística nacional y extrajera