Event Marketing as part of Integrated Marketing Communication - A study focused on the improvement of events management efficiency and on the adaptation of event organization to emerging market conditions

dc.creatorErlenmaier, Viola Sibylle
dc.date2018-07-19T18:11:57Z
dc.date2018-07-19T18:11:57Z
dc.date2009-05-08
dc.date.accessioned2023-07-21T20:21:37Z
dc.date.available2023-07-21T20:21:37Z
dc.identifier5051028488771
dc.identifierhttp://repositorio.udlap.mx/xmlui/handle/123456789/13280
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/7745471
dc.titleEvent Marketing as part of Integrated Marketing Communication - A study focused on the improvement of events management efficiency and on the adaptation of event organization to emerging market conditions
dc.typeTesis de Licenciatura


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