| dc.description.abstract | A Marketing Plan, always results of great help to the marketing directors, they are hired as an instrument of strategic analysis within a company; and to achieve this, different points are required to focus the performance of the company, the product or the services from different perspectives.
A Marketing Plan, defined by the American Marketing Association (AMA) Is a document composed of an analysis of the current marketing situation, opportunities and threats analysis, marketing objectives, marketing strategy, action programs, and projected or pro-forma income (and other financial) statements. | |
