Promotional methods or promotion variable

dc.creatorHernández Aranda, Irma
dc.date.accessioned2016-01-11T19:43:15Z
dc.date.accessioned2023-07-19T14:12:08Z
dc.date.available2016-01-11T19:43:15Z
dc.date.available2023-07-19T14:12:08Z
dc.date.created2016-01-11T19:43:15Z
dc.date.issued2015-07-01
dc.identifierhttp://hdl.handle.net/123456789/16742
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/7707643
dc.description.abstractPromotion has always played an important role in business, so much, that it is said: “It does not matter how well they develop fix prices or the products or services are distributed, few of them will survive in the market place without an effective PROMOTION. But, what is Promotion? It is the communication created to inform, persuade and remind the buyers of a product or service with the intention to influence in their opinions, sopping behavior and to obtain a favorable response to the brand.
dc.languageen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Other social sciences::Labour market research
dc.titlePromotional methods or promotion variable
dc.typeArticle


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