Plan de negocio emprendimiento de Shampoo Sólido Casa Mare

Abstract

Casa Mare is a Colombian entrepreneurship, it is dedicated to makes and sales solid shampoos, addressed to women between 25 and 45 years old located in Bogotá. This entrepreneurship will stand out and be leader in the solid cosmetic industry with their products specialized for each hair type, which have 128 grams of solid shampoo divided in two hemispheres, with public price of $45.000 COP. Currently, all products are sold in the web page in few quantities, however, would growth around 22,5% in average during next 5 years, equivalent to 0,025% of total sales of hair care and hygiene products, because its will be distributed in health food stores, reaching better coverage. Their production will be made through maquila in the laboratory certificated to ensure its quality and volume necessary. The company will be created as simplified actions society between the founder and one partner with same participation of 50% each one. Financing was defined with own capital and leverage with bank loan or entrepreneur fund. The Marketing strategy will be centralized in bring product knowledge with their benefits, taking advantage about market in expansion due to ignorance of existence about shampoo solid and their few direct competitors in this market niche. Also, their commitment with environment, removing the plastic and water in their manufacturing, could Casa Mare has a competitive advantage in the actual market of liquid traditional shampoos.