masterThesis
Marcas y signos distintivos como determinantes de la innovación y de las Actividades de Innovación en empresas industriales colombianas
Fecha
2013Registro en:
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Autor
Turriago Hoyos, Álvaro
Institución
Resumen
A los niveles del producto y de mercadotecnia, los procesos de innovación involucran el desarrollo de marcas y signos distintivos. Con el presente estudio, se pretende identificar los factores que impulsan el desarrollo de Innovaciones y de Actividades de Innovación, relacionadas con el registro de marcas y signos distintivos en empresas industriales colombianas. Para ese cometido, se han tomado como objeto de estudio los resultados de la Segunda, Tercera y Cuarta Encuestas de Desarrollo e Innovación Tecnológica (EDIT) aplicadas a la industria manufacturera colombiana (EDIT). Los resultados obtenidos en este trabajo ratifican la importancia de las estrategias relacionadas con el desarrollo de marcas y signos distintivos en la consolidación de la Innovación y las Actividades de Innovación.