Marcas y signos distintivos como determinantes de la innovación y de las Actividades de Innovación en empresas industriales colombianas

dc.contributorTurriago Hoyos, Álvaro
dc.date.accessioned2013-09-04T18:28:11Z
dc.date.available2013-09-04T18:28:11Z
dc.date.created2013-09-04T18:28:11Z
dc.date.issued2013
dc.identifierAdalikwu Chris (2011) Impact of international and home-based research and development (R&D) on innovation performance.International Journal of Human Sciences.Jul-dec, 2011, Vol. 8 Issue 2, pp. 474-498.25p. 6 Charts.
dc.identifierAdner, R.,Levinthal D., Demand heterogeneity and technology evolution: implications for product and process innovation, Management Science, 47 (2001), pp. 611–628.
dc.identifierAkova, B., Ulusoy, G., Payzın, E., Kaylan, A.R., 1998. New product development capabilities of the Turkish electronics industry. Proceedings of the Fifth International Product Development Management Conference, Como, Italy, pp. 863–876.
dc.identifierAnsoff, Harry Igor. El planeamiento estratégico, Trillas, México, 1990.
dc.identifierArbussà A., Coenders G., Innovation Activities, use of appropriation instruments and absorptive capacity: Evidence from Spanish firms, Research Policy, Volume 36, Issue 10, December 2007, pp.1545–1558.
dc.identifierArmbruster H., Bikfalvi, A., Kinkel S., Lay G, Organizational innovation: The challenge of measuring non-technical innovation in large-scale surveys, Technovation, Volume 28, Issue10, October 2008, pp. 644–657.
dc.identifierAtuahene-Gima K, Market orientation and innovation, Journal of Business Research, 35 (1996), pp. 93–103.
dc.identifierBeth H. A., Trademark registration can provide financial services companies with valuable benefits, Journal of Investment Compliance.Volume: 11 Issue: 1, 2010.
dc.identifierBlair Tony, Reporte "Innovate America" del Concejo Estadounidense de competitividad.
dc.identifierBlasco A. S., Arauzo-Carod J. M., Sources of innovation and industry–university interaction: Evidence from Spanish firms, Research Policy37 (2008), pp. 1283–1295.
dc.identifierBroniarczyk S., Alba J., The importance of the brand in brand extension. Journal of Marketing Research, 31 (1994), pp. 214–228
dc.identifierBullinger H. J. Schweizer W., Intelligent production-competition strategies for producing enterprises, International Journal of Production Research, Vol. 44, Nos. 18–19, 15 September–1october2006, pp. 3575–3584.
dc.identifierCameron, A. y Trivedi, P., (2005), Microeconometrics. Methods and Applications.Cambridge University Press
dc.identifierCameron, A. y Trivedi, P., (2009), Microeconometrics using Stata.Stata Press.
dc.identifierCenti J-P, Rubio N. Intellectual Property Rights and Entrepreneurship on the precedence of trademarks. International Centre for Economic Research (ICER) 2005.
dc.identifierChmielewski D. A., A conceptual exploration of the strategic factors driving new brand entry decisions and their success. Australasian Marketing Journal (AMJ), Volume 18, Issue 2, May 2010, pp. 66–73.
dc.identifierCoccia Mario, Political economy of R&D to support the modern competitiveness of nations and determinants of economic optimization and inertia. Technovation Volume 32, Issue 6, June 2012, pp. 370–379.
dc.identifierCohen W., Levinthal D., . Economic Journal, 99 (1989), pp. 569–596.
dc.identifierCooper L.G., Strategic marketing planning for radically new products. Journal of Marketing Research, 64 (2000), pp. 1–16.
dc.identifierD’Aveni RA. Hyper-competition: managing the dynamics of strategic maneuvering. 1994
dc.identifierDamanpour, F., & Schneider, M. (2009).Characteristics of innovation and innovation adoption in public organizations: Assessing the role of managers. Journal of Public Administration: Research and Theory, 19, 495-522.
dc.identifierDavid P., Hall B.H., Toole A., Is public R&D complement or a substitute for private R&D? A review of the economic evidence. Research Policy, 29 (4–5) (2000), pp. 497–529.
dc.identifierDay R.H., Wensley R., Assessing advantage: a framework for diagnosing competitive superiority. Journal of Marketing Research, 52 (1988), pp. 1–20.
dc.identifierDayG.S., The capabilities of market-driven organizations. Journal of Marketing, 58 (October) (1994), pp. 37–52.
dc.identifierDodgson, M., Gann, D., y Salter, A. (2002). The intensification of innovation. International Journal of Innovation Management, Vol 6(1), pp. 53-83
dc.identifierDonavan D.T., Brown T.J., Mowen J.C., Internal benefits of service-worker customer orientation: job satisfaction, commitment, and organizational citizenship behaviorsJournal of Marketing, 68 (2004), pp. 128–146.
dc.identifierDreyer B, Grønhaug K, Uncertainty, flexibility, and sustained competitive advantage. Journal of Business Research 57 (2004), pp. 484– 494.
dc.identifierDrucker P.F., Innovation and Entrepreneurship Butterworth-Heinemann, Oxford (1985)
dc.identifierDrucker Peter F., Managing in the Next Society, 2002.
dc.identifierFagerberg J., Mowery D.C., Nelson R.R., The Oxford Handbook of Innovation. Oxford University Press, USA (2004)
dc.identifierFeldman M. 2004.The Significance of Innovation. Rotman School of Management University of Toronto: Toronto.
dc.identifierFeldman MP, Audretsch DB. Innovation in cities: science-based diversity, specialization and localized competition. European Economic Review. 1999; 43(2): pp. 409-23.
dc.identifierFreel M.S., Patterns of innovation and skills in small firms. Technovation 25 (2005), pp. 123– 134.
dc.identifierGatignon H., Weitz B., Bansal P., Brand introduction strategies and competitive environments. Journal of Marketing Research, 27 (1990), pp. 390–401.
dc.identifierGheorghe Manolea 2012, Capitalization the creativity potential of universities by innovation and technology transfer. Revista Minelor - Mining Revue no. 3 / 2012
dc.identifierGhosal V, Nair-Reichert U, Investments in modernization, innovation and gains in productivity: Evidence from firms in the global paper industry. Research Policy, Volume 38, Issue 3, April 2009, pp.536–547, Special Issue: Innovation in Low-and MediumTechnology Industries
dc.identifierGodin, Seth – “The Purple Cow” Portfolio, Hardcover.USA Mayo 2003.
dc.identifierGonzález Hernández R, Romeo Lameiras E. La información sobre marcas como indicador de innovación tecnológica. Acimed 2007; 16 (3).
dc.identifierGreenhalgh C., Longland M., Running to stand still? – Intellectual property and value added in innovating firms. Oxford University, Department of Economics Discussion Paper Series Número 134 (2002).
dc.identifierGruca T.S., Sudharshan D., A framework for entry deterrence strategy: the competitive environment, choices, and consequences. Journal of Marketing Research, 59 (1995), pp. 44–55.
dc.identifierGujarati D, Econometría, McGraw-Hill, 2010.
dc.identifierH. Chesbrough, Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business School Press, Boston (2003).
dc.identifierHan J.K., KimN., Srivastava R.K., Market orientation and organizational performance: is innovation the missing link?, Journal of Marketing, 62 (4) (1998), pp. 30–45
dc.identifierHitt M.A. ,Ireland R.D., Camp S.M., Sexton D.L., Guest editors' introduction to the special issue strategic entrepreneurship: entrepreneurial strategies for wealth creation. Strategic Management Journal, 22 (2001), pp. 479–491.
dc.identifierHoeber L. Hoeber O., 2012; Determinants of an Innovation Process: A Case Study of Technological Innovation in a Community Sport Organization. Journal of Sport Management, 2012, 26, pp. 213-223.
dc.identifierHorbach J., Determinants of environmental innovation—New evidence from German Panel Data Sources. Research Policy 37 (2008) pp. 163–173
dc.identifierIan Roffe, (1999),"Innovation and creativity in organizations: a review of the implications for training and development". Journal of European Industrial Training, Vol. 23 Iss: 4 pp. 224 – 241.
dc.identifierInnovation: Transforming the way business creates includes a global ranking of countries. Economist Intelligent Unit, The Economist, 2007
dc.identifierIwasa, T., Odagiri, H. (2004), Overseas R&D, knowledge sourcing, and patenting: and empirical study of Japanese R&D investment in the US, Research Policy, 33, pp. 807-828
dc.identifierJensen P, Webster E. Patterns of trade marking activity in Australia. 2004.
dc.identifierKang K.N., Lee Y. S., What affects the innovation performance of small and medium-sized enterprises (SMEs) in the biotechnology industry? An empirical study on Korean biotech SMEs.BiotechnolLett (2008) 30, pp. 1699–1704.
dc.identifierKELLER, K. (2003), Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed., Prentice- Hall, Upper Saddle River, NJ.
dc.identifierKircaA.H., JayachandranS., BeardenW.O., Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69 (2) (2005), pp. 24–41.
dc.identifierKohli A. K., Jaworski B.J., Kumar A., MARKOR: a measure of market orientation. Journal of Marketing Research, 30 (November) (1993), pp. 467–477.
dc.identifierKohli A. K., Jaworski B. J., Market orientation: the construct, research propositions, and managerial implications, Journal of Marketing, 54 (April) (1990), pp. 1–18
dc.identifierKok R.A.W., Biemans W. G., Creating a market-oriented production innovation process: A contingency approach. Technovation, Volume 29, Issue 8, August 2009, pp.517–526.
dc.identifierKotler P. Fundamentos del Marketing. Editorial Pearson, 2003.
dc.identifierKurz Heinz D., Innovations and profits Schumpeter and the classical heritage. Journal of Economic Behavior & Organization 67 (2008) 263–278.
dc.identifierLa Martiniére M., Damacena C., Hernani M., Medición y determinantes del valor de marca en la perspectiva del consumidor.Contabilidad y Negocios 2008.
dc.identifierLam A., Organizational innovation, J. Fagerberg, D.C. Mowery, R.R. Nelson (Eds.), The Oxford Handbook of Innovation. Oxford University Press, Oxford (2005), pp. 115–147.
dc.identifierLazzeretti L, Capone F, Cinti T, Open innovation in city of art: The case of laser technologies for conservation in Florence, City. Culture and Society, Volume 2, Issue 3, September 2011, pp.159–168.
dc.identifierLee G., Xia W., Organizational size and IT innovation adoption: A meta-analysis, Information & Management 43 (2006) 975–985.
dc.identifierLee P. (2012) Transcending the Tacit Dimension: Patents, Relationships, and Organizational Integration in Technology. Transfer California Law Review. Dec 2012, Vol. 100 Issue 6, pp. 1503-1572.
dc.identifierLIBRO VERDE, Reestructuración y previsión del cambio: ¿qué lecciones sacar de la experiencia reciente? Comisión Europea, Bruselas 2012.
dc.identifierLópez A., Determinants of R&D cooperation: Evidence from Spanish manufacturing firms. International Journal of Industrial Organization 26 (2008) pp. 113–136
dc.identifierMacpherson Alan (2008) Producer Service Linkages and Industrial Innovation: Results of a Twelve-Year Tracking Study of New York State Manufacturers. Growth and Change Vol. 39 No. 1 (2008), pp. 1–23.
dc.identifierMagrassi Paolo (2002). A Taxonomy of Intellectual Capital. Research Note COM-17-1985, Gartner.
dc.identifierMalmberg C., Trademarks Statistics as Innovation Indicator? - A Micro Study, Centre for Innovation, Research and Competence in the Learning Economy (CIRCLE) Lund University, Paper no. 2005/17.
dc.identifierManjón J.V., Gestión de la innovación empresarial. Claves para ser una empresa innovadora.Netbiblo, 2010.
dc.identifierManual de Frascati, Propuesta de norma práctica para encuestas de investigación y desarrollo experimental.Organización para la Cooperación y Desarrollo Económico (OCDE), 2002
dc.identifierMatsuo M, Customer orientation, conflict, and innovativeness in Japanese sales departments. Journal of Business Research, Volume 59, Issue 2, February 2006, pp.242–250.
dc.identifierMcKee D.O., Varadarajan P.R., Pride W.M., Strategic adaptability and firm performance: a market-contingent perspective. Journal of Marketing Research, 53 (1989), pp. 21–35.
dc.identifierMendoc畷a S ., Santos P. T., Mira G. M., Trademarks as an indicator of innovation and industrial change. Research Policy 33 (2004), pp. 1385–1404
dc.identifierNarver J.C., Slater S.F., MacLachlan D.L., Responsive and proactive market orientation and new-product success. Journal of Product Innovation Management, 21 (5) (2004), pp. 334– 347.
dc.identifierNarver J.C., Slater S.F., The effect of a market orientation on business profitability. Journal of Marketing, 54 (October) (1990), pp. 20–35.
dc.identifierNewell, S., Swan J. (1995). The diffusion of innovations in sport organizations: An evaluative framework. Journal of Sport Management, 9, pp. 318-338.
dc.identifierOrganization for Economic Co-operation and Development OECD, The measurement of scientific and technological activities, Manual de Oslo.
dc.identifierOxford Metrica, ReputationReview2012.
dc.identifierPorter,M., La ventaja competitiva de las naciones.
dc.identifierRamadani V. and Gerguri, S.(2011) Theoretical framework of innovation and competitiveness and innovation program in Macedonia. European Journal of Social Sciences – Volume 23, Number 2
dc.identifierRamezan M. (2011). Examining the impact of knowledge management practices on knowledge-based results. Journal of Knowledge-based Innovation in China, 3(2):106 – 118.
dc.identifierRamírez A., La innovación como ventaja competitiva ante el reto de la globalización.II Congreso de Marketing y Negocios Internacionales, Perú, 2010.
dc.identifierRavichandran T., Redefining Organizational Innovation: Towards Theoretical Advancements. The Journal Of High Technology Management Research, Volumen 10, No. 2, 1999.
dc.identifierRay Saon,(2012 ) Technology transfer and technology policy in a developing country the journal of developing areas. Volume 46 No. 2 Fall 2012.
dc.identifierRaymond L., St-Pierre J.R&D as a determinant of innovation in manufacturing SMEs: An attempt at empirical clarification. Technovation 30 (2010), pp. 48–56.
dc.identifierRobertson P.L., Casali G.L., Jacobson D., Managing open incremental process innovation: Absorptive Capacity and distributed learning. Research Policy, Volume 41, Issue 5, 2012, pp. 822–832.
dc.identifierRobledo V. J., Ceballos Y. F, Estudio de un proceso de innovación utilizando la dinámica de sistemas.Cuadernos de administración, 21(35), pp. 127-159, 2008.
dc.identifierRodríguez C., Carrillat F.A., Jaramillo F., A meta-analysis of the relationship between market orientation and business performance: evidence from five continents. International Journal of Research in Marketing, 21 (2) (2004), pp. 179–200.
dc.identifierRosenbusch N., Brinckmann J., Bausch A., Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in, SMEs. Journal of Business Venturing 26 (2011), pp. 441–457.
dc.identifierRujas J., World Patent Information 21 (1999) 35±39 Trademarks: complementary to patents.
dc.identifierSadner P. Block J., The market value of R&D, patents, and trademarks, Res. Policy (2011), doi:10.1016/j.respol.2011.04.004.
dc.identifierSakakibara M, Porter ME. Competing at home to win abroad: evidence from Japanese industry. Review of Economics and Statistics. 2001; 83(2), pp. 310-22.
dc.identifierSarri K., Bakouros I.L., Petridou E., (2010),"Entrepreneur training for creativity and innovation". Journal of European Industrial Training, Vol. 34 Iss: 3, pp. 270 – 288.
dc.identifierSchmoch U., Service marks as novel innovation indicator, Research Evaluation, volume 12, number 2, August 2003, pp. 149–156.
dc.identifierSerrano Bedia, Ana Ma; López Fernández, Concepción; García Piqueres, Gema ; 2013. Innovative activity sources and its relation with the innovative performance. By: Cuadernos de Gestión., Vol. 13 Issue 1, pp. 69-94. 26p
dc.identifierSong, X. M., and M. E. Parry, “What Separates Japanese New Product Winners from Losers,” Journal of Product Innovation Management, Vol. 13, pp. 422-439, 1996.
dc.identifierSrivastava R.K., Fahey L., Christensen H.K., The resource-based view and marketing: the role of market-base assets in gaining competitive advantage. Journal of Management, 27 (6) (2001), pp. 777–802.
dc.identifierStojcic N., Hashi I., Telhaj S., Innovation Activities and Competitiveness: Evidence of the behavior of firms in New EU member states and candidates countries. CASE Network Studies & Analyses No.424.
dc.identifierSuryani E, Chou S, Hartono R, Chen C, Simulation Modelling Practice and Theory 18 (2010), pp. 732–751
dc.identifierThoumrungroje, A. y Tansuhaj, P. (2004), Globalization Effects, Co-Marketing Alliances, and Performance.The Journal of American Academy of Business, September 2004, pp. 495-502.
dc.identifierUNCTAD, Transfer of technology for Successful Integration into the Global Economy.2003, New York and Geneva: United Nations.
dc.identifierUrde M., Brand orientation – A strategy for survival. Journal of Consumer. MarketingVolume: 11Isue 3,1994
dc.identifierVan de Ven, A.H., Angle, H.L., Poole, M.S. (Eds.), 1989. Research on the Management of Innovation: The Minnesota Studies. Harper & Row, New York.
dc.identifierVillafañe J., Informe Anual 2012 ‘La comunicación empresarial y la gestión de los intangibles en España y Latinoamérica’.Editorial Pearson, 2012
dc.identifierWan D., Ong C. H., Lee F, Determinants of firm innovation in Singapore. Technovation 25 (2005), pp.261–268.
dc.identifierWong T.C., Wong S.Y., Chin K.S., A neural network-based approach of quantifying relative importance among various determinants toward organizational innovation. Expert Systems with Applications, 2011.
dc.identifierWooldridge J.M., Introducción a la econometría un enfoque moderno. Editorial Thomson segunda edición, 2007.
dc.identifierWooldridge, J., (2010), Econometric Analysis of Cross Section and Panel Data. MIT Press
dc.identifierhttp://hdl.handle.net/10818/8280
dc.identifier255611
dc.identifierTE06014
dc.description.abstractA los niveles del producto y de mercadotecnia, los procesos de innovación involucran el desarrollo de marcas y signos distintivos. Con el presente estudio, se pretende identificar los factores que impulsan el desarrollo de Innovaciones y de Actividades de Innovación, relacionadas con el registro de marcas y signos distintivos en empresas industriales colombianas. Para ese cometido, se han tomado como objeto de estudio los resultados de la Segunda, Tercera y Cuarta Encuestas de Desarrollo e Innovación Tecnológica (EDIT) aplicadas a la industria manufacturera colombiana (EDIT). Los resultados obtenidos en este trabajo ratifican la importancia de las estrategias relacionadas con el desarrollo de marcas y signos distintivos en la consolidación de la Innovación y las Actividades de Innovación.
dc.languagespa
dc.publisherUniversidad de la Sabana
dc.publisherMaestría en Gerencia de Operaciones
dc.publisherEscuela Internacional de Ciencias Económicas y Administrativas
dc.rightsopenAccess
dc.sourceUniversidad de La Sabana
dc.sourceIntellectum Repositorio Universidad de La Sabana
dc.subjectCoordinación de diseño industrial
dc.subjectMarcas de fábrica
dc.subjectImagen y diseño corporativo
dc.subjectPropiedad intangible
dc.titleMarcas y signos distintivos como determinantes de la innovación y de las Actividades de Innovación en empresas industriales colombianas
dc.typemasterThesis


Este ítem pertenece a la siguiente institución