Estudio de la aplicación de inductores de valor en la planificación y análisis financiero en el sector industrial de Cuenca. Caso de aplicación Continental Tire Andina S.A, periodos 2017-2021.

Abstract

This article emphasizes the application and effects of the operational drivers: EBITDA, EBITDA Margin, KTNO (Net Operating Working Capital), PKTO (Working Capital Productivity), PDC (Growth Leverage), and PAF (Productivity of Fixed Assets), as a mechanism that allows its managers to promote a management culture based on the creation of value aligned with two basic financial objectives: The generation of cash flows related to the maximization of shareholders' equity and the growth and permanence of the company. The research is descriptive, which allowed analyzing and linking quantitative and qualitative data in the same study. It covered the results of the Financial Statements published in the Superintendence of Companies, period 2017 to 2021; case study Continental Tire Andina S.A., to evaluate the financial and economic situation of the company and have a consistent basis in making sound decisions, associated based on the generation of cash, and not based on accounting profits. Hence the statement that profits are a simple opinion, while cash is a reality.