Campaña de comunicación integral para adolescentes y jóvenes en entornos de violencia y grupos delincuenciales en Quito - Ecuador

Abstract

This work proposes a comprehensive communication campaign for adolescents and young people in environments of violence and criminal groups. Its specific objectives are to generate reflection and interest in the participation of adolescents, young people, fathers and mothers in projects for the construction of a safer and violence-free society. The campaign also serves as a prevention tool. A phenomenological descriptive research with a qualitative approach is carried out that allows us to introduce and understand the reality of the problem that involves adolescents and young people in environments of violence and criminal groups. To obtain this information, techniques such as in-depth interviews were applied to two ex-prisoners who were part of juvenile delinquent groups and consequently were deprived of their liberty. The focus group technique is applied with the participation of adolescents and young people from the Salesian project UESPA - TESPA who live in some vulnerable condition exposed to violence and delinquency. The campaign strategically uses the historical documentary PERSEGUIDO as an edu-communicative and edu-entertainment technique, which has the capacity to impact the imagination and conscience of adolescents and young people. Impact surveys are applied for the evaluation and fulfillment of objectives in this campaign. The importance of the use of educommunicative strategies with the perspective of edutainment is demonstrated to be able to transmit messages of prevention and non-violence with a great impact in the youth, also conditioning adolescents, young people, fathers and mothers to participate, dialogue and reflect for a change.