Análisis del Comportamiento de Compra en Línea de Ropa para Mujeres entre 20 y 25 años de la Ciudad de Guayaquil

Abstract

The present investigation seeks to analyze the behavior of women between 20 and 25 years of age in the city of Guayaquil, when making online purchases of clothing, to meet this objective, it is necessary to identify the different attributes that are taken into account at the moment to make purchases of this type, also determine which are the most preferred E-commerce sites and describe the different consumer profiles