The use of social media tools in the sales organization: Individual, organizational, and customer-related antecedents

dc.contributorObal, Michael W.
dc.contributorKrey, Nina
dc.contributorBushardt, Christian
dc.creatorGuesalaga T., Rodrigo
dc.creatorKapelianis, Dimitri
dc.date.accessioned2022-11-09T15:04:59Z
dc.date.available2022-11-09T15:04:59Z
dc.date.created2022-11-09T15:04:59Z
dc.date.issued2016
dc.identifier10.1007/978-3-319-11815-4_214
dc.identifier978-3-319-11815-4
dc.identifier978-3-319-11814-7
dc.identifierhttps://doi.org/10.1007/978-3-319-11815-4_214
dc.identifierhttps://repositorio.uc.cl/handle/11534/65441
dc.languageen
dc.relationLet's get engaged! Crossing the threshold of marketing’s engagement era
dc.rightsacceso restringido
dc.subjectSocial media
dc.subjectSales
dc.subjectConsumer-related antecedents
dc.subjectWOM
dc.subjectSales organizations
dc.titleThe use of social media tools in the sales organization: Individual, organizational, and customer-related antecedents
dc.typeartículo


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