Transmission of family identity and consumer response: do consumers recognize family firms?

dc.creatorIbáñez, María José
dc.creatorDos Santos, Manuel Alonso
dc.creatorLlanos Contreras, Orlando
dc.date.accessioned2022-02-23T13:30:09Z
dc.date.accessioned2023-05-19T14:54:44Z
dc.date.available2022-02-23T13:30:09Z
dc.date.available2023-05-19T14:54:44Z
dc.date.created2022-02-23T13:30:09Z
dc.date.issued2021
dc.identifierIbáñez, M.J., Alonso Dos Santos, M. and Llanos-Contreras, O. (2022), "Transmission of family identity and consumer response: do consumers recognize family firms?", International Journal of Entrepreneurial Behavior & Research, Vol. 28 No. 1, pp. 6-25. https://doi.org/10.1108/IJEBR-05-2021-0401
dc.identifierhttps://doi.org/10.1108/IJEBR-05-2021-0401
dc.identifierhttp://hdl.handle.net/11447/5572
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/6303935
dc.description.abstractCommunicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consumer behavior is essential for designing family firms' marketing communication strategies.
dc.languageen
dc.subjectfamily firm identity
dc.subjectvisula attention
dc.subjecteye-tracking
dc.subjectconsumer responses
dc.subjectidentity trasmission
dc.subjectfamily firm reputation
dc.subjectfamily firm branding
dc.titleTransmission of family identity and consumer response: do consumers recognize family firms?
dc.typeArticle


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