The purpose of this paper is to analyze the fintech industry in Argentina. The methodology adopts an exploratory approach based on Actor-Network theory. Secondary data sources and the use of three case studies support information gathering. Results show that there are more than one hundred fintechs. Cases reveal that a key fintechs’ competitive advantage is to offer a service much more agile, simple, and in less time than a brick-and-mortar bank. Practical insights on how to interact with other actors in a business ecosystem and build on network effects to capture value are discussed. The regulatory framework is still on making what poses a major challenge for enterprises. financial services, digital transformation, Actor-Network-theory, Argentina.