The impact of customer experience and customer engagement on behavioral intentions: Does competitive choices matters?

dc.creatorAhmed, Bilal
dc.creatorZada, Shagufta
dc.creatorZhang, Liang
dc.creatorSidiki, Shehla Najib
dc.creatorContreras Barraza, Nicolás
dc.creatorVega Muñoz, Alejandro
dc.creatorSalazar Sepúlveda, Guido
dc.date2022-10-18T23:12:23Z
dc.date2022-10-18T23:12:23Z
dc.date2022
dc.identifierAhmed B., Zada S., Zhang L., Sidiki S. N., Contreras-Barraza N., Vega-Muñoz A. and Salazar-Sepúlveda G. (2022). The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters? Front. Psychol. 13, Article 864841. https://doi.org/10.3389/fpsyg.2022.864841
dc.identifier1664-1078
dc.identifierhttp://repositoriodigital.ucsc.cl/handle/25022009/3039
dc.descriptionArtículo de publicación WOS - SCOPUS
dc.descriptionThe study aims to analyze behavioral intentions influenced by customer engagement, experience, and identification moderated by competitive choices in the granite sector of Pakistan. The study has been carried out through primary data analysis of cross-sectional approach in the transition to a sustainable economy. In total, 400 questionnaires were distributed, for which only 216 were filled and usable with a response rate of 54%—collected data from the production managers and units. In contrast, missed mine holders and labor analyzed the data in SPSS and AMOS to run various tests, i.e., reliability, correlation analysis, regression, moderation regression, and confirmatory factor analysis. The study findings indicate a positive and significant relationship and effect among the variables. The reviews might contain some biases. Therefore, this study recommended adopting a probability sampling technique for future studies. The study results in a positive manner indicating customer service involvement as a significant factor in behavioral intention despite competitive options.
dc.languageen
dc.publisherFrontiers
dc.subjectCustomer cognitive engagement
dc.subjectAffective engagement
dc.subjectBehavioral engagement
dc.subjectCustomer experience
dc.subjectCustomer identification
dc.subjectBehavioral intention
dc.subjectCompetitive choices
dc.titleThe impact of customer experience and customer engagement on behavioral intentions: Does competitive choices matters?
dc.typeArticle


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