THE SOCIAL CONSTRUCTION OF THE AFFECTION MARKET: THE CASE OF MARRIAGE AGENCIES IN THE CONTEXT OF APLICATION CONSOLIDATION

Abstract

The objective of the research is to map the affection market via marriage agencies, considering the arrival of applications for affection. Its theoretical inspiration is the use of concepts and insights from economic sociology. The methodology consists of visits to wedding agencies, interviews with the owners and consumers in that market. The results achieved indicate that this market has reinvented itself in the face of applications and reproduces a certain existing common sense about love (especially the idea of romantic love), as well as the same inequalities and hierarchies that exist in the social.