bachelorThesis
Percepção dos usuários da qualidade dos serviços ofertados de TV por assinatura: estudo de caso
Fecha
2014-11-14Registro en:
PURKOTE, Francisco Hamilton; SCHAIDT, Jeverson. Percepção dos usuários da qualidade dos serviços ofertados de TV por assinatura: estudo de caso. 2014. 106 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2014.
Autor
Purkote, Francisco Hamilton
Schaidt, Jeverson
Resumen
The pay TV is increasingly present in the daily lives of Brazilians. It's a dynamic, competitive and marked by technological convergence market. This study is focused on the perception of quality that the user has the TV subscription services. Concepts of signal distribution, quality technologies in service delivery and customer satisfaction are addressed. To characterize the need for improvements in quality are examined current market scenario, the legislation governing the sector, the quality indices used by the regulator and the analysis of complaints from subscribers. The result points to the possibility of improving the quality of services.