Como uma empresa de construção civil sobrevive em tempos de crise: estudo de caso

Abstract

The purpose of this report is to analyze ways that small and medium-sized construction companies survive an economic crisis. The author presents a panorama on the economic crisis that have affected Brazil over the years, as well as the 2014 crisis that devastated the country, being considered the greatest crisis recorded in history. With the advent of crisis, several industries suffered from the uncertainty of the market and the reduction of investments, especially the construction industry, highly interconnected with other sectors of the economy, seen a reduction in investment, and shown difficulty to strike new deals, as population faces difficulties in obtaining credit alongside banks. As a field research, a case study was proposed, analyzing how a company was affected by the crisis and what measures were taken to survive the economic recession. Through an interview with the company’s director, it was found that the survival of his business was due to a company-wide restructuring, as well as a partial outsourcing of its services and flexibilization of its workforce between companies.