specializationThesis
O Balanced Scorecard em uma empresa do comércio varejista de combustíveis
Fecha
2017-04-20Registro en:
ALMEIDA, Leonardo José de. O Balanced Scorecard em uma empresa do comércio varejista de combustíveis. 2017. 59 f. Trabalho de Conclusão de Curso (Especialização) - Universidade Tecnológica Federal do Paraná, Pato Branco, 2017.
Autor
Almeida, Leonardo José de
Resumen
The high level of competition in some services industries, is also indispensable that a company has a differential compared to other companies. This work aimed to demonstrate how the performance evaluation by means tool Balanced Scorecard, can support in the management at a company of a fuel retail trade, and sought to attend all the specific objectives defined. Together with manager, was possible to know the operation of a gas station, their processes and make the strategic plan, implemented the strategic map and trace de indicators, aiming the four perspectives of BSC. Was possible to compare with other related studies the same tool demonstrating their significance at a company, increased competitiveness, allowing market knowledge and points for improvement or established for success.