Uma investigação sobre idosos e sua relação com jogos digitais no contexto brasileiro

Abstract

The evolution of technology enables new devices and applications, however, usually they are not designed bearing in mind the population diversity developed looking for the entire population. This is the case of computer games, in which the young population is the main public and generally, excludes the elderly whom might be the potential market to be explored. Computer games can bring many benefits, for example: mental stimulation or entertainment, but for elderly, often they are limited to consider only therapeutic benefits. This reality reinforces the perception of elderly only ask for care and generally, not taking into account the entertainment. This paper proposes an investigation through personas to find elderly’s preferences regarding computer games. Thus, it was conducted an questionnaire preparation and application process considering the particularities of this public. As a result, it was possible to identify ten groupings among collected data, which allowed us to create three personas. It was also possible to analyze five hypothesis, created based on literature and author’s preliminary perceptions, about elderly’s preferences regarding computer games.