Roupa esportiva como produto de moda

Abstract

Playing sports is common nowadays and much of society uses it, or a better quality of life or desire for a more defined body. The sports clothes, in a general context, are very basic and very specifically for this use. Often it is just your modeling for the activity to be developed, making it simple and straightforward too. The purpose of the study is to develop parts for sports, prevailing them aesthetically with fashion concept, but also adapting them to the shape of the body and aiding in sports development through modeling and appropriate materials, this can also be used casually. To do this, there will be a field research to discover the real needs of the public. It is hoped that with this research may make possible the development of sports pieces with innovative concepts, both in the aesthetic and ergonomic in question, associated with the rate appropriate for the target audience.