Lançamento de e-commerce: desenvolvimento de sistema de identidade visual e estratégia de marketing digital

Abstract

This project of college conclusion involves the development of a visual identity system for a new e-commerce for woman accessories that follow the fashion trends. Also will develop a marketing strategy for the dissemination of this new business in the digital world. Concepts of e-commerce, usability, fashion and branding were analyzed. The final result is the market placement of a new brand and company, with the differential on Graphic Design.