specializationThesis
Transformação digital bancária: uma análise dos principais bancos brasileiros
Fecha
2018-11-22Registro en:
SILVA, Eliseu da. Transformação digital bancária: uma análise dos principais bancos brasileiros. 2018. 75 f. Trabalho de Conclusão de Curso (Especialização em Gestão da Tecnologia da Informação e Comunicação) - Universidade Tecnológica Federal do Paraná, Curitiba, 2018.
Autor
Silva, Eliseu
Resumen
The objective of this research is to present a theoretical-conceptual approach to the question of digital banking transformation, focusing on the main Brazilian banks. Contextualized on: the concepts related to the financial market, as well as the main banks that compose it, the banking technology, its evolutionary process and the contributions brought by it in the banking process, the arrival of the contemporary banking business model: digital banks; the Technologies used that add value to the banking business and provoke the Digital Transformation. The methodological procedure applied to this study was the bibliographical research based on already existing materials. From this theoretical survey the following results were obtained. One can say that the Digital Transformation started with internet banking that had its process accelerated by the use of Mobile Banking in smartphones, with applications that make people no longer need to leave the house to solve their financial problems, they prefer to solve in the palm of the hand even with touches that will solve problems and quickly clear doubts. It was also verified that to be digital the bank needs to implement the technologies that are being used and chosen by the customer, and to enhance its application in processes, products and services, so that it delivers value to the client and generate sustainable results for the organization. The tendency of organizations is to improve more and more, always focusing on the satisfaction of the clients that are the key to their success. The literature indicates that they are seeking this improvement, are investing more and more in innovations that make each one pass the front of the other offering new products that increasingly attract the consumer. It is relevant to note that this research has taught us that efforts to develop and apply such technologies can be done in a shared way, and should also consider the needs of internal and external customers of the organization and its employees.