O desafio do design gráfico na convergência de mídias

Abstract

This research brings historical and theoretical foundations of the challenges that graphic designers spent over time on new technologies. Points to the present time these professionals, which is necessary to adapt the processes of creation monomidiático for multimedia convergence. The focus is the design in the middle of the newspaper advertising placements, regardless of platform used for content distribution, regionalized to market Parana. The literature search was supplemented by a questionnaire for professionals involved in the creation and operation of the advertisements in newspapers and interview several agents in the newspaper Gazeta do Povo. Displays the end some trends and models of professional profiles and the creative team on projects included in the converging media placement of newspaper advertising.