Marca internacional: redesign da identidade visual da marca Fio da Beira

Abstract

The main goal of the project was the redesign of the visual identity of the Fio da Beira brand, a Portuguese company of olive oils, currently in the process of internationalization. The design process resulted in a dynamic identity and new products, whose typographic variation was inspired by literary genres. This relationship included a film scene, excerpts of text, keywords and the technical characteristics of the tasting of extra virgin olive oil. The project resulted in a design concept looking at the differentiation of the brand in the market and the current trends and developed standards for application aiming the recognition of the brand in different situations and its graphic preparation for the needs of adaptation to the target markets.