A ruptura tropicalista no design gráfico

Abstract

This research investigated the relationship between Tropicália scene and design, addressing visual, artistic and cultural references from the period. For that, a study of the history and the scene was realized, and, for a further comprehension of graphic design from the time, an analysis of Rogério Duarte's graphic projects was accomplished. Finally, a comparison between Tropicália and current design was developed, regarding issues such as color theory, composition and showing the influence of the scene in contemporary design.