Implantação de um centro de distribuição de uma empresa de alimentos do oeste do Paraná

Abstract

The phenomenon of competitiveness, rising since half of the twentieth century, has pushed the emergence of new areas that provide competitive advantages to the companies. This applies to the theme discussed in this study, whose main objective was to investigate the management of the supply chain – Supply Chain Management – Ninfa Food Industry from Medianeira – PR, regarding the location, training and management of distribution channels of their logistic products in the State of Santa Catarina. Initially, it has done a literature review focusing on concepts related to logistic business, supply chain management and logistics products. Following, it has presented the methodology of the study, and then the company characterization, its logistics business, its logistics products and its distribution channels. At last, it has been discussed the new distribution of the industry products configuration to the market of Santa Catarina and it has been suggested the establishment of a support company or a branch in the Santa Catarina market to improve its logistics service and enable the expansion of its competitiveness and volume of their sales.