MERCADOMOBI: interface gráfica conceitual de aplicativo para dispositivo móvel voltado para compras em hipermercado

Abstract

This paper presents the research project and development of the product concept and graphic interface of a mobile application, called Mercadomobi, which aims to list markets close to the user, aims to improve customer contact with promotions and assist them in their pre-purchase planning. To develop this concept was made a theoretical framework based on authors and diagnostics on the market and graphical interfaces as well as quantitative and qualitative field research on user behavior. The result of the research and the theoretical basis enabled the design of a solution that follows the usability criteria and principles of the guidelines for human interfaces.