Em branco: projeto editorial para revista digital com a temática de design gráfico

Abstract

This paper presents the development process of an interactive digital magazine focused on graphic design's related content. It descant about editorial and magazine's design, making a survey of its main guidelines along with a succinct report about the evolution of these magazines in the digital environment in order to understand the development's requirements of this kind of publication. Different magazines' publishing platforms were analyzed, aiming to map the offered features in the digital environment, in terms of comparison, influencing subsequent decisions. There was a quantitative research to prove the project's validity, and to map the target audience's needs, regarding content and distribution. It was studied and applied the concepts of editorial design, webdesign and responsive design in order to develop a functional magazine in terms of usability and navigability, making use of interactive resources and hypertextuality, which were fundamental requirements in the subsequent development's decisions. Lastly it was expatiate the editorial design's development, the graphic production and concisely the necessary to understand the encoding development. Thereafter a qualitative research through a questionnaire was taken, in order to get responses about issues related to the magazine's format and navigability, and the results taken into account for the possible production of subsequent numbers.