The building of a new World Order is one of the hardest tasks of world diplomacy. The BRICS initiative seems to be a successful model of South-South cooperation in the sense that it constitutes an example of dialogue and counterbalance of power. This appears to have endowed its members the right to become ‘the voice’ of the South, but among the poorest countries of this region there is the fear that these emerging powers speak mostly in defense of their particular interests. Is that the case with Brazil?Africa Institute of South Africa. Pretoria, South Africa AISA