bachelorThesis
Ferretería y bricolaje en la ciudad de cuenca: diseño de una empresa online para la comercialización de productos de ferretería y bricolaje en la ciudad de Cuenca. Periodo 2021
Fecha
2022-03-08Autor
Tacuri Vélez, Hernán Antonio
Institución
Resumen
The project consists of determining the feasibility of designing an online company for
the commercialization of hardware products and diy in the City of Cuenca, a city that has a
growing population and high demand in virtual purchases. To have a clear idea, an analysis
of the economic and social environment was carried out, in the same way a theoretical
framework to serves as a guide in the elaboration of the project. An investigation was carried
out through surveys and interviews, under a mixed approach (qualitative - quantitative), with
scope (descriptive - explanatory) when interpreting the results, where the saple was of 174
households, with an acceptance of 93,10%. In addition, with the information gathering, the
necessary resources to execute the project were determined, requiring an initial investment of
$1.242.045,14. From the financial point of view, a five-year projection was made to
determine the feasibility through quantitative indicators, with a VAN $1.194.929,00, TIR
59%, PRI of 2 years four months; this indicates that the project is feasible.