Modelado 3D de un sistema de personajes basados en una reinterpretación de la vaca loca

Abstract

The project focuses on the reinterpretation of “La vaca loca” as a symbol of entertainment of the Andean people, in order to reach the public with the use of technological design tools such as 3D modeling and animation for the realization of characters. It proposes the elaboration of video and animation as a resource for advertising and an effective use describe a character, analyzes the new communication and advertising platforms with which the characters can be promoted. Applies the image in products that are of the target audience's interest and are present in their school and social context, reinforcing the scope and objectives set to publicize the product