Análisis de la comunicación externa del Instituto Tecnológico Sudamericano

Abstract

External communication is a fundamental point within any institution, to communicate means to issue messages to the public with a certain purpose, to achieve objectives that help the development of the company. Institutions have several tools that allow them to reach a large number of people, these tools can be social networks, press, radio, among others, which, used in the right way generate a great impact on the public. The South American Technological Institute, thanks to the use of external communication has achieved national recognition, becoming a highly recognized institute by the media. Thus, the aim is to know the management of external communication in order to analyze whether its operation is optimal or deficient.