Identificación de necesidades de consultoría especializada para empresas hoteleras en la ciudad de Cuenca 2015

Abstract

This research work is an analysis and identification of specialized needs consulting for hotel companies in Cuenca city, during the year 2015 in order to know the feasibility of advisory in the city This project aims to find new proposals to improve hotel quality and to apply new modalities of service and competitiveness to potential consumers. In order to get truthful and quality information of consulting needs the research consists of supply and demand analysis, seeking to learn about the interests of hotel companies to hire the advisory services of a consultant to establish the needs of these companies. With the results of this analysis we intend to offer intellectual and advisory services provided by consultants who have the competences (values, knowledge and skills), and the experience required to meet their needs.