Plan de publicidad y promoción para el Centro Turístico Cultural Inti Wasi, Ilincho - Saraguro, 2019

Abstract

The present project aims to generate a strategic proposal for advertising and promotion for the INTI WASI Cultural Tourism Center(CTC), which is located in the community of Ilincho, in Saraguro Canton. With this purpose, a quantitative research of tourist visiting Saraguro and INTI WASI Cultural Tourist Center was carried out, in order to establish the profile of the tourist and to learn about the existing segments. Finally, the most substantial segment was found, towards which the positioning will be directed and, therefore, all the business communication; defining this way a publicity and promotion plan adapted for the target public.