Entre aqui y allá, diseño de un BTL basado en la familia transnacional

Abstract

The present work is classified as a visual communication project encompassed within guerrilla advertising, which consist to harness the urban or natural environment to disseminate messages, whether commercial or social; with high impact and fewer resources. The issue under investigation is the transnational family and their presence in the Cuencana society. That is why, BTL advertising pieces that complement the passer are proposed in order to communicate visually the structure of this kind of family where the key of interpersonal relationships is the symbiosis of virtuality with the physical reality.