bachelorThesis
Análisis del grado de aceptación del dinero electrónico como medio de pago por parte de los consumidores de cadenas de supermercados en la ciudad de Guayaquil
Fecha
2018Autor
Alcívar Torres, Ibelise Daniella
Institución
Resumen
The Ecuadorian government, taking advantage of the technological advances, is promoting the use of electronic money as a payment method, helping the citizens to optimize their transactions. This research evaluates the level of acceptance and awareness of the system by consumers of supermarkets in the city of Guayaquil